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Talier Trading Group Fractional Sales for CPG Brands

Built for food founders,
by food founders.

Growing a specialty food brand is hard enough. We've helped hundreds of brands find their footing in the most lucrative markets in the United States, bringing seasoned sales leadership, deep trade relationships and shelf-placement expertise across mainstream grocery, specialty, natural, ethnic and food service channels.

All without the cost of a full-time team.

Let's Talk
440+Brands served
Founded 2004Over 20 years in the industry
5Channels covered

What we do

In the field and in your corner.

Talier Trading Group is your fractional sales team, embedded in your business and working both the phones and the floor to expand distribution for emerging CPG food and beverage brands. Based in the Northeast, we cover grocery, specialty, natural, ethnic and food service channels nationwide.

Our services are offered on a retainer, project-based or commission basis, so we can structure around your stage.

01Grow Your Sales
🤝
Fractional Sales Leadership
We plug in at the leadership level and run your entire sales function without the full-time overhead.
🎯
Go-to-Market Strategy
Where to play, how to price, which channels to prioritize. All before you spend a dollar on sales.
🧭
Retailer & Distributor Presentations
We get in the room with the right buyers and tell your brand's story the way it deserves to be told.
🚪
Alternative Channel Development
We open doors where most brands never look, driving real incremental volume while others stick to the mainstream.
02Execute at Retail
📦
Shelf Placement & Planograms
Getting on the shelf is one thing. The right spot in the right store is what actually moves product.
📣
Promotional Planning & Category Reviews
We build the promo calendar, manage category reviews and keep your brand competitive when buyers come looking.
🎪
Trade Show Planning & Representation
From national trade shows to regional distributor table tops, we know which shows matter and show up ready to win.
🏪
Key Account Management
We manage your most important retail relationships on an ongoing basis, keeping your brand top of mind with the buyers who matter most.
03Know Your Numbers
💰
Competitive Price Modeling
We map the competitive landscape, model your margins and position your brand to win on shelf without giving it away.
📊
Sales Metrics & Reporting
No more guessing. We track what's working, flag what isn't and give you the numbers that actually matter.
📈
Retail Velocity & Trend Analysis
We track how your product moves at shelf over time, spot the trends early and tell you what to do before your buyers do.
🤖
Use of Technology
We leverage AI tools to analyze market data, identify opportunities and help you make faster, smarter decisions across every channel.
04Build Your Team
🏋️
Sales Team Training
We work with your internal team or broker network to sharpen their pitch and make sure everyone in the field tells the same story.
🌱
Product & Supply Chain Consulting
From production to packaging to getting to market, we've navigated it all and help you avoid the landmines.
🗺️
Broker & Distributor Network Development
We help you identify, vet and onboard the right broker and distributor partners for your channels and geography.
📖
Selling Story Development
We help you build the narrative that gets buyers to say yes, from the one-pager to the full category sell-in.

Who we are

We've been where you are now.

Talier Trading Group was founded by people who have actually done what you're trying to do. We've launched brands, sweated over production runs, navigated the chaos of operations and then gone out and sold the product ourselves. We know what it feels like to be a founder because we've been there, and that shapes everything about how we work with our clients.

Since 2004, our leadership team has worked with 440+ CPG and specialty food brands across specialty, natural, ethnic and food service channels, helping them go from a great idea to real shelf space. We measure our success entirely by yours.

Talier Trading Group Team

Brands we've worked with

Get in touch

Let's talk about your brand.

Whether you're just starting out or ready to scale, we'd love to hear about your brand. Drop us a note and someone from our team will be in touch shortly.

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